Wednesday, February 4, 2009

Commercial Analysis

Company Name: Bud Light
Target Audience: Older people/drinkers/Business people
Persuasive Method: Humor
Camera Shots: Showing the close up of the beer bottles. Also being outside when they throw him out the window was funny because you aren't expecting it
Slogan: "The difference is Drinkability"
Message: It was a really good commercial and had a clear message.

Company Name: Coca Cola
Target Audience: Anyone who can drink pop
Persuasive Method: A little bit of humor, a little but of interest maybe.
Camera Shots: Had really good camera shots, they made the commercial interesting.
Slogan: "Open Happiness"
Message: Had a clear message, but I didnt really understand exactly because the guy never even got the coke. Kind of confusing

Company Name: Audi
Target Audience: Adults who can drive
Persuasive Method: Action
Camera Shots: Looked like the action scenes were put together from pictures which was cool vs. just changing camera angles.
Slogan: "Progress is Beautiful"
Message: I think the message wasnt effective because it was just a long commercial. Was pretty interesting but I didnt really like it.

Company Name: Cheetos
Target Audience: 5-60 Somewhere around there, they have a pretty big target audience
Persuasive Method: Humor
Camera Shots: Camera shots made it interesting going back between the girl and the cheetos and the birds
Slogan:
Message: I think this was a good commercial and they did a good job displaying the message.

Company Name: Dennys
Target Audience: Anyone who likes breakfast foods
Persuasive Method: Humor
Camera Shots: Very good camera shots
Slogan:
Message: The message was displayed pretty well but it didnt really make that much sense to me.

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